The Guthrie Bowron Franchise
Trusted brand: Guthrie Bowron as a brand has existed for over 120 years and has 98% brand awareness amongst consumers.
Proven business model: Guthrie Bowron’s franchise model has operated for over 20 years and has been successfully applied to stores across the country, of various footprints and customer demographics.
Unique product offering: No other retailer in Australasia provides an entire decorating solution through specialist categories of paint, wallpaper, window dressings, flooring, and homewares.
Clear market positioning: Differentiated from DIY and specialty retailers through its product mix service offering and its emphasis on solutions and advice.
Cost benefits: Guthrie Bowron continues to be price competitive whilst delivering above average margins through its product mix and preferential supplier arrangements. The scale of Guthrie Bowron and its national presence allows it to negotiate very competitive trading terms with its supply partners.
Strong support system: Guidance and leadership is provided by a strong and experienced management team, with extensive retail experience.
Trading relationship: Guthrie Bowron’s strategic alliance with Dulux allows it to provide trusted service, advice and products to both retail and trade customers.
Marketing: Group and supplier contributions allow Guthrie Bowron to compete at a national level and produce regular marketing activity across a wide range of media.
Business continuity: Franchise owners are granted exclusive, predefined territory for an initial term of 5 years, plus two rights of renewal.
If you are interested in a Guthrie Bowron franchise, download the Franchise Opportunity Prospectus:
Download our Franchisee Opportunity Prospectus document